Launching a Lean Venture; Seventh Edition; Entrepreneurship Foundation, Inc
The LEAN STARTUP METHOD was developed by Eric Ries, based on lean manufacturing methods. It is designed to rapidly discover if a proposed business idea is viable. This is accomplished through pre-launch market research and then testing limited versions of the product or service with customers to determine which (if any) product features and benefits are most important to buyers. The Lean Method will save a new company significant time and money to discover and perfect a profitable and sustainable business concept.